Almost half of Gen Z viewers cite social media videos and live streams as their favorite form of video.
The modern entertainment experience is no longer tied to a single device or service. A consumer might stream a movie, listen to a podcast, play a game, and scroll through social feeds—all within a single day. AnalVids.22.06.03.BTS.84.XF158.XXX.2160p.MP4-NB...
As we move forward, the focus for media giants is shifting toward , attempting to rebuild genuine connections with audiences who have more choices—and more distractions—than ever before. Almost half of Gen Z viewers cite social