: Historically, an "outlaw" was someone literally "outside the protection of the law".
For businesses, the Outlaw brand archetype focuses on rebellion and liberation. An Outlaw
: Avoid making them "one-note." Give them unexpected traits, like a weird hobby or internal conflict. : Historically, an "outlaw" was someone literally "outside
: Focus on why they broke the law. Are they fighting for a belief, or were they pushed to the edge by a corrupt system?. An Outlaw