The song and its accompanying video marked a significant shift in Amoroso's career, featuring a new production team led by Italian pop star and Michele Canova . Director: Gaetano Morbioli . Writer/Composer: Tiziano Ferro.
"Amore puro" was a commercial success, helping the parent album debut at on the Italian Albums Chart. Alessandra Amoroso - Amore puro (Video Ufficiale)
By March 2017, the official video had surpassed 30 million views on the Alessandra Amoroso YouTube channel , making it one of her most-watched videos at the time. The song and its accompanying video marked a
The video follows a "chain of events" narrative where various secondary characters run through the city, passing a mobile phone from one to another. Alessandra Amoroso - Amore puro (Video Ufficiale)
