Alaska Airlines Buys Virgin -

: While early bids were cited at approximately $2.6 billion, the total deal value including debt and leases was often estimated at roughly $4 billion.

: Alaska Airlines outbid JetBlue to secure the acquisition. The primary goal was to expand its footprint along the West Coast, specifically gaining a stronger foothold in San Francisco (SFO) and Los Angeles (LAX) . alaska airlines buys virgin

: The two airlines officially merged their operating certificates on April 24, 2018 , after which Virgin America ceased to exist as a separate brand. : While early bids were cited at approximately $2