Our VM assets in these sectors must mirror the energy of the industries they serve.
To draft the best content for within the lifestyle and entertainment sectors, it’s helpful to focus on "The Art of the Experience." Visual merchandising for Afterpay isn't just about showing products; it’s about illustrating how those products fit into a flexible, aspirational lifestyle. Afterpay VM.loli
Use QR-integrated displays at movie theaters, gaming lounges, or record stores. The VM should feel like part of the set design, not an ad. 2. The Visual Language: Vibrant & Seamless Our VM assets in these sectors must mirror
Lifestyle retail relies on touch. Use premium materials like brushed metals or soft-touch finishes on Afterpay signage to match the "quality" feel of lifestyle brands. 3. Key Interaction Points The VM should feel like part of the set design, not an ad
Below is a content draft designed for a brand deck, blog post, or internal strategy guide.