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Maximizing ROI: How to Use Sub-Publisher IDs (930_1881b36b_139445) for Better Campaign Tracking
Don't wait until the end of the month. Check your dashboard weekly to move budget away from underperforming sub-publishers. Conclusion 930_1881b36b_139445_{yourSubPublisherId}
Instead of knowing that "Email Channel" is working, you know that "Email Campaign X" is working [2]. 930_1881b36b_139445_{yourSubPublisherId}