728x Guide

While 728x90 is desktop-focused, ensure your overall campaign includes mobile-responsive alternatives (like 320x50 or 300x250) for a full, effective campaign.

Position the ad on high-traffic areas of the website to maximize visibility. 4. Technical Specifications Supported Formats: JPG, PNG, GIF, or HTML5. While 728x90 is desktop-focused

Place the most important information (logo or offer) prominently. " "Learn More

Use a clear, concise message. The audience has only a few seconds to understand the offer. While 728x90 is desktop-focused

Include a button or text that clearly tells users what to do (e.g., "Click Here," "Learn More," "Sign Up").

Ideal for brand awareness, promotions, and driving click-through rates (CTR). 2. Design Best Practices