The track was first performed live at the Governors Ball Music Festival in September 2021, just weeks before the official release.
24kGoldn, Lil Tecca pine for “Prada” in new single, visual 24kGoldn, Lil Tecca - Prada (Official Video)
While the song focuses on the luxury brand, 24kGoldn stated in an interview with Hypebeast that the deeper message is about confidence, growth, and change . Song Context & Chart Impact The track was first performed live at the
The narrative borrows heavily from the 2000s cult classic film Superbad , following the duo as they navigate a suburban mall. Released on , the official music video for
Released on , the official music video for "Prada" by 24kGoldn and Lil Tecca is a high-energy, fashion-forward visual that marks a major collaboration between two of Gen Z’s most prominent hitmakers. Creative Vision & Production
"Prada" was produced by a powerhouse team including , Cxdy , Humblebee , and Ovrcz .
The video was shot in and directed by John Tashiro , known for his vibrant and cinematic style.