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: A mid-foot compression arch that adds extra comfort.

: Eliminating that annoying bump at the front of the shoe. : A mid-foot compression arch that adds extra comfort

To launch, they turned to Indiegogo, aiming for $15,000. They hit $25,000 in just 24 hours and raised nearly $150,000 by the end of the month. Swimming with the Sharks they turned to Indiegogo

: Ensuring socks didn't slide down during the day. aiming for $15

The founders spent two years in research and development to ensure their product was actually worth buying. They tested hundreds of prototypes to solve common annoyances, leading to innovations like: