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: Use the mobile app to upload the video as a Reel or post. You can enhance it with captions and hashtags to make it searchable.

: Start your caption with a "hook"—a line that stops someone from scrolling. For example, "You won't believe what happens at 0:15!". 1_4938388826126025650mp4

: Click into the "What's on your mind?" field on your News Feed or profile. Select the photo/video icon to upload your MP4 file. : Use the mobile app to upload the video as a Reel or post

: Upload the file as a YouTube Short if it is vertical and under 60 seconds, or as a standard video for longer content. Best Practices for Engagement For example, "You won't believe what happens at 0:15

: Many people watch social media videos without sound, so using tools like Riverside or Opus Clip to add auto-captions can increase views.

: Click the compose button and select the media icon to attach your video. Note that Twitter has a character limit for captions.

: End your caption by asking a question or telling users to "Click the link in bio" to drive traffic.