The song's title and central hook— "Y si no me acuerdo, no pasó" —playfully lean into the ultimate gaslighting defense. Faced with accusations of infidelity or questionable behavior while out with friends, the protagonists simply claim total amnesia:
The collaboration was a massive commercial success, blending Thalía’s classic pop sensibility with Natti Natasha’s urban "reggaetonera" flow: 01 ThalГa - No Me Acuerdo (Ft. Natti Natasha) | Lyrics
The song reached the top of the charts in several Latin American countries and was certified 14× Platinum (Latin) in the United States. The song's title and central hook— "Y si
Thalía became the first Mexican artist to reach one billion views on YouTube with this single. 01 ThalГa - No Me Acuerdo (Ft. Natti Natasha) | Lyrics
The hook became a popular meme and social media catchphrase, often used humorously to dismiss past mistakes or awkward situations.